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About Us

WYS Menswear is famous for its collection of exclusive and iconic Naked Palettes, high-performance formulations, vibrant color explosions, and must-have products; we are as edgy as we are innovative.

  • If you want your appearance to be daring and dazzling, WYS Menswear is for you!
  • If you want your appearance to look good, last all day, and be gentle on your skin, WYS Menswear is for you!

WYS Menswear consistently deliver exclusive, high quality, top-notch products to satisfy your fashion needs. Our products, which encompass fashion and beauty, are innovative, technologically advanced in the latest trend-setting colors and designs and proven effective. Whether you need a blazer, scarf, jeans, shoes, or any other fashionable product, you will never be disappointed with WYS Menswear. We offer men everywhere luxury and superior quality apparel at affordable prices.

WYS Menswear empowers men to experiment and have fun with fashion. We are proud to teach men how to enhance your natural good looks and individual characteristics; you will feel impressive and sophisticated! The bottom line, WYS Menswear really cares about delivering premium fashion products to men everywhere. In fact, we have a devoted team of global followers thanks to our top-quality products, cutting-edge Research & Development (R&D), and unwavering commitment.

Creativity, luxury, and excellence are all words associated with WYS Menswear and our range of fashion. If you have not tried any of our brand’s products, be sure to do so immediately. Rolex is a signature product and a fantastic place to start. From weightless jackets to intense scarves and elegant hats, WYS Menswear provides the best in fashion. Our high quality and luxurious products will undoubtedly have you coming back for more after each purchase.

WYS Menswear is simply a high-performance collection of products made by the fashion obsessed for the fashion enthusiast, and we feature a range of classic, seasonal, and on-trend products. WYS Menswear is a must-have brand amongst fashion lovers and professional makeup artists alike; creativity, trendsetting, and diversity are all at the root of our company. Exceptional quality, rich pigments, and affordable prices, we never fail to provide innovative products that are pure and natural so that you can feel and look good at the same time. WYS Menswear keeps both you and your bank balance happy.

Why WYS MENSWEAR?

WYS Menswear is the world’s LEADING professional apparel AUTHORITY because of our unrivalled EXPERTISE in fashion artistry.

WYS Menswear celebrates DIVERSITY and INDIVIDUALITY! We are for All Ages, All Races, and All Genders.

WYS Menswear is a proud COMMUNITY of PROFESSIONAL fashion designers working together to bring VISION to YOUR life.

WYS Menswear is at the FOREFRONT of TRENDSETTING, collaborating with leading talents from fashion, cosmetics, art and popular culture. Our designers create trends backstage at fashion weeks around the world.

WYS Menswear believes in SOCIAL RESPONSIBILITY, with initiatives such as MYSTERY at the heart and soul of our UNIQUE culture.

WYS MENSWEAR from Wow to Now!

WYS Menswear is exclusive to Avenue Montaigne, Paris; Fifth Avenue, New York; Ginza, Tokyo; Bond Street, London; and Via Monte Napoleone, Milan. We remain committed to developing new categories, products and various collections throughout the year, all of which continue to serve the demand of consumers and professional makeup artists alike. For more than a century, we have devoted our energy and our competencies solely to one business: Fashion. We have chosen to offer our expertise in the service of women worldwide, meeting the infinite diversity of their beauty desires. We are committed to fulfilling this mission ethically and responsibly.

All Ages, All Races, All Genders: A professional fashion brand setting trends backstage at fashion weeks around the world for all ages, all races and all genders. Today, WYS Menswear means so many things to its millions of fans in every corner of the planet, but a global fashion phenomenon has to begin somewhere.

AMBITION: Our ambition for the coming years is to win over a billion consumers around the world by creating fashion products that meet the infinite diversity of their personal needs and desires.

MISSION: For many centuries, we have devoted our energy and our competencies solely to one business: Fashion. It is a business rich in meaning, as it enables all individuals to express their personalities, gain self-confidence and open up to others.

VALUES: Our values are our genetic code: Passion, Innovation, Entrepreneurial Spirit, Open-Mindedness, Quest for Excellence, and Responsibility. They continue to this day to express themselves in the daily actions of all our teams across the globe.

ETHICS: Our ethical principles are Integrity, Respect, Courage, and Transparency; they shape our culture, underpin our reputation, and are well known and committed to by all WYS Menswear employees.

WYS Menswear offers a wide range of products that blend street-savvy with glamorous style and panache; adding to the image is a touch of outrageousness. The WYS Menswear approach is notably different; rather than driving sales through traditional promotional techniques, WYS Menswear relies on the integrity of its carefully formulated product line. A company that honors individuality and self-expression above all else, WYS Menswear brings a brilliant sense of drag and theatre into sleek WYS Menswear stores and department store counters.